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trickling goodness, one shirt at a time

Wearable
reminders
for conscious
living.

Quiet practices stitched into your day. Each shirt is a question you wear into the world.

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made to order

Printed when you buy — no excess inventory, no landfill. Every shirt earns its existence.

$2 per shirt, every shirt

A fixed donation per shirt, published on every product page alongside fabric and labor. Not a percentage of profits. A real line item.

full price transparency

Every product page shows exactly where your money goes — materials, print, our margin. No vague 'we give back.' Just the actual numbers.

2026 cause theme The Year of Water →
— what we believe —

A small brand for people who believe how you move through the world matters.

Every piece in our collection holds a question or a reminder — words you wear into the day and walk with. Kindness as practice. Sobriety as practice. Mindfulness as practice.

Different expressions of one belief: that small daily reminders compound, and that what we put on our bodies can shape how we show up.

Wear the thought. Live the thought. Pass it on.

read our full story
— two collections —

Two doors into the same room

each its own daily practice

— our quiet promise —

"Goodness
trickles.
Pass it on."

Every shirt carries a thought. Every thought, worn often enough, becomes a way of being.

read our manifesto
— what comes with every shirt —

A small daily ritual

five rules that aren't really rules — to live with the thought you wear

The Rules of a World Hugger Shirt